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the meme explained

For one night only, the cosmos put on a show—a celestial lineup of Venus, Mars, Jupiter, Saturn, Uranus, and Neptune, all perfectly aligned. A once-in-a-generation event that had astronomers, dreamers, and stargazers looking up in awe. This YEWTA drop captures the rarity of the moment, the vastness of space, and the fleeting nature of cosmic perfection. Just like this alignment, this tee won’t return. 24 hours. Then it’s history.

24h collections that last 24 hours.

Grab it before it vanishes.

-- Days  :  -- Hours  :  -- Mins  :  -- Secs
  • how it works

    Relevance. A brand that listens to the world and spins out fashion collections in a nonstop 24-hour loop, always starting at 12 AM PST (midnight) Los Angeles. Velocity. YEWTA was built to create every single day, and trust us, there’s nothing more fun in the fashion game than this. A third word? Uniqueness. If you snag a piece today, know you’re one of the few in the world to own it.
    So, remember these words: Relevance, Velocity, Uniqueness. That’s it.

    Check the drop time in different cities around the world.

  • YEWTA

    Los Angeles, 12 AM

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    Paris, 9 AM

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    TOKYO, 5 PM

  • YEWTA

    sydney, 7 PM

  • YESTERDAY'S gallery

    Collections You Missed Because You Didn’t Buy Within 24 Hours.

    Regret is the real trend here. These were yesterday’s hottest drops, but today they’re just history. Blink, and you’ll miss the next one too. Stay ahead, or stay behind—it’s your call.

  • YEWTA

    don’t feel down

    In a world where politics and pop culture collide in the most unexpected ways, one moment stood out—Trump closing his rally with his now-iconic YMCA dance. Whether you see it as irony, comedy, or just peak 2025 energy, this YEWTA drop captures the absurdity of the times. A satirical nod to political theater, nostalgia, and the unstoppable power of memes. Because history repeats itself, but this tee is gone in 24 hours.

  • YEWTA

    David Lynch Tribute

    A visionary filmmaker, a master of dreams and nightmares—David Lynch shaped cinema with surreal storytelling and haunting imagery. As the world processes the loss of a legend, today’s exclusive YEWTA drop pays tribute to his eerie, dreamlike universe. In Heaven, Everything Is Fine—a phrase immortalized in Eraserhead—now takes on a deeper meaning. Wear the homage, because Lynch’s influence will echo far beyond the Red Room.

  • YEWTA

    one-click-to-cancel

    For years, canceling a subscription felt like escaping a labyrinth—hidden buttons, endless calls, and chatbot nightmares. This YEWTA drop is a nod to digital commitment struggles, where fleeting connections and disposable relationships turn a regulatory win into a statement piece. Because in a world where everything is temporary, even friendship is one click away from cancellation.

  • YEWTA

    one-click-to-cancel

    For years, canceling a subscription felt like escaping a labyrinth—hidden buttons, endless calls, and chatbot nightmares. This YEWTA drop is a nod to digital commitment struggles, where fleeting connections and disposable relationships turn a regulatory win into a statement piece. Because in a world where everything is temporary, even friendship is one click away from cancellation.

  • YEWTA

    bratt pid

    A French woman was tricked into giving away $700,000 to a scammer posing as the Hollywood star, promising love and financial trouble-solving skills. Our latest YEWTA drop captures the absurdity of this viral story with a tongue-in-cheek design. Featuring bold typography, playful cherries, and smiley icons, this tee is a cheeky reminder to always question what seems too good to be true.

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    mahakumbh mela

    Millions of people gathered at the confluence of India’s sacred rivers to celebrate faith, spirituality, and renewal. Our latest YEWTA drop transforms this monumental gathering into a vibrant design, featuring symbols of unity, devotion, and the essence of this once-in-12-years tradition. This tee lets you carry the spirit of the Mahakumbh Mela wherever you go, a reminder of resilience and togetherness.

  • YEWTA

    fact-check this

    Meta and Mark Zuckerberg are in the spotlight again, raising questions about censorship, control, and who decides what’s “true.” Our latest YEWTA drop turns this debate into a bold statement, challenging algorithms and sparking critical thinking. Whether critique or commentary, this tee lets you wear the moment—and the movement.

  • YEWTA

    gulf of america

    Trump’s tongue-in-cheek declaration sparked discussions, debates, and a fair share of laughter. Our latest YEWTA drop captures the spirit of this viral moment, blending humor and irony into a design that’s as bold as the promise itself. Whether you see it as satire or a statement, this tee is a swing at redefining boundaries, both geographical and imaginative. Wear it to spark a conversation—or a laugh.

  • YEWTA

    dinosaur highway

    These ancient tracks, now dubbed a “prehistoric highway,” offer a rare glimpse into the Jurassic era, when giants ruled the Earth. Preserved in stone, they tell a story of resilience and survival, connecting us to a distant past. This YEWTA drop honors the original pioneers of the planet, celebrating the power of history, nature, and the indomitable spirit of those who came before us.

  • YEWTA

    fans’ cuddly toys

    In Hershey, Pennsylvania, fans showed the power of community and kindness by tossing over 100,000 cuddly toys onto the rink to celebrate a goal. It wasn’t just a world record—it was a moment of pure joy and generosity, with all the toys going to support local charities. This YEWTA drop is a tribute to the fans who turned a simple game into a heartwarming spectacle of giving and togetherness.

  • YEWTA

    a vida presta

    Is there any better phrase to start 2025? When Fernanda Torres learned about her Golden Globe nomination, she simply said: “a vida presta” (life is worth it). It was a moment of genuine emotion that resonated with fans everywhere. Weeks later, she made history by winning the award, 25 years after her mother, Fernanda Montenegro, was nominated in the same category. This YEWTA drop celebrates the joy of unexpected dreams and family legacies.

  • YEWTA

    typos are humen

    A Japanese stockbroker accidentally listed 610,000 shares for just ¥1 instead of one share for ¥610,000. The result? A catastrophic $225 million loss in minutes, all because of a simple keystroke error. This YEWTA drop celebrates the chaos and humanity behind every mistake, because if typos are inevitable, at least they can be stylish.

  • YEWTA

    never leave without a wave

    For 27 years, Deanna Dikeman captured the fleeting moments of her parents waving from their Iowa home. What began as a ritual of farewell grew into a poignant tribute to family, aging, and loss. This YEWTA drop honors the beauty in small gestures and the love that lingers in every goodbye. Because some waves stay with you forever.

  • YEWTA

    the quantum leap

    In a universe where 42 used to be the answer to everything, Google made the improbable practical. The Willow chip rewrites the rules of speed and scale, solving the unsolvable in the blink of an eye. This YEWTA drop is a tribute to impossible questions, improbable answers, and the importance of never forgetting your essentials. Because time moves fast, but style moves faster.

  • YEWTA

    the eggstraordinary

    In a world where everything seems ordinary, a hen laid the impossible: a flawlessly spherical egg. Auctioned for £200, this one-in-a-billion wonder broke the internet, sparked debates, and reminded us that perfection sometimes comes in the most unexpected forms. This exclusive YEWTA drop transforms the “eggstraordinary” into wearable art. Because why fit the mold when you can roll past it?

  • YEWTA

    unidentified flying observers

    Silent, swift, and unsettling, these unidentified drones sparked curiosity, conspiracy, and countless theories as they glided over towns in coordinated patterns. Who sent them? What were they watching? This exclusive YEWTA merges mystery, surveillance, and streetwear style, because sometimes the best answers are the ones you can’t see.

  • YEWTA

    The youngest Chess Champion

    At just 18 years old, Gukesh Dommaraju rewrote the rules, defeating reigning champion Ding Liren in a thrilling 7.5-6.5 victory to claim the title of World Chess Champion. This exclusive YEWTA drop celebrates his fearless strategy, relentless focus, and the brilliance of a mind that dominates the board. “King’s Gambit” is not just a move—it’s a mindset. A design for those who make bold decisions and master their own game.

  • YEWTA

    the game awards

    The Game Awards 2024 brought the gaming world together to honor the greatest stories, battles, and moments that defined the year. From jaw-dropping wins to heart-pounding reveals, one theme stood tall: it’s all about the loot. This exclusive YEWTA drop pays homage to the spirit of the event and the relentless drive of gamers to claim victory—whether it’s a legendary item or the coveted “Game of the Year” title. A design for the bold, the daring, and the loot-hungry.

  • YEWTA

    h*rny o’clock

    According to P*rnhub’s 2024 data, Monday at 11 PM is crowned as the h*rniest hour of the week, with global internet traffic surging as people wind down—or heat up—before bed. This exclusive YEWTA drop transforms this universal behavior into an iconic design blending sensuality, humor, and timeless minimalism. It’s not just about the hour—it’s about owning your vibe, whenever it strikes.

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    Mama’s Crown

    In a heartwarming revelation, King Charles shared a cherished memory of his mother preparing for her coronation by wearing the crown while bathing him as a child: “Mama wore her crown at bath time.” This exclusive YEWTA drop captures the intimate bond between mother and son, and the weight of royal duty, with a design that intertwines regal elegance and familial warmth.

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    Swiftonomics Investor

    From boosting local businesses to revitalizing cities, the Eras Tour is more than a cultural phenomenon—it’s an economic powerhouse. This exclusive YEWTA drop celebrates the rise of “Swiftonomics” with a bold design that puts you at the center of the action. For those who invest in music, moments, and the magic of Swift’s influence, this shirt is your certified statement of fandom and finance.

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    Mocha Mousse

    Rich, warm, and irresistibly smooth, the shade that stole the spotlight is setting the tone for 2025. This exclusive YEWTA drop pays homage to the earthy elegance of “Mocha Mousse” with a bold, nature-inspired design that celebrates the beauty of simplicity. Whether you’re sipping a latte or grounding yourself in style, this drop reminds us that sometimes the most timeless trends come straight from the earth.

  • YEWTA

    Wishes Until Ashes

    Magic, memories, and… memorials? The latest viral conversation has everyone side-eyeing the idea of turning the “happiest place on Earth” into the resting place on Earth. Today’s exclusive YEWTA drop takes a darkly humorous spin on this surreal phenomenon with a bold design that whispers, “Rest in Fantasyland.” Wear the satire, because nothing says forever like a sprinkle of magic dust… literally.

  • YEWTA

    WTF 2025

    New year, new chaos, same energy. As the calendar flips to 2025, we’re all collectively stuck in a déjà vu loop that screams “WTF.” Our exclusive YEWTA drop captures the spirit of starting another year with a mix of dread, sarcasm, and just enough humor to survive the ride. Bold, ironic, and unapologetic, this design is perfect for anyone who’s not quite ready to pretend this year will be “their year.” Wear the vibe, because let’s face it, WTF is the new normal.

  • YEWTA

    best albums list

    Another year, another list of albums you’ll pretend to have heard of. Rolling Stone’s picks have sparked heated debates, fake nods of agreement, and countless Googling of “Who’s that band again?” Today’s exclusive YEWTA drop pokes fun at the annual tradition with a design that’s as bold and ironic as your Spotify Wrapped lies. Wear the satire, because you don’t need to know the songs to rock the shirt.

  • YEWTA

    unconditional pardon

    A presidential pardon so unconditional, it redefines “family perks.” Biden’s move has sparked memes, debates, and a global side-eye. Today’s exclusive YEWTA drop channels the irony into fashion that’s too bold to apologize. Because forgiveness is easier when your dad’s the president.

  • YEWTA

    no tiktok, kids

    Australia just blocked the under-16s from TikTok, Instagram, and Snapchat—no socials without ID. This move is shaking up the global Wi-Fi and causing chaos in the DMs. Today’s exclusive YEWTA drop turns this unfollow into bold, statement-making fashion. The only network that matters is the one you’re wearing.

  • YEWTA

    Thanksgiving leftovers

    316 million pounds of food were wasted this Thanksgiving—fueling methane emissions, worsening climate change, and undermining the true spirit of gratitude. Today’s exclusive 24h YEWTA Collection turns this urgent issue into bold, meaningful fashion. It’s a call to action to rethink our habits—because every leftover deserves love.

  • YEWTA

    Ceasefire

    After 13 months of conflict, the promise of peace between Israel and Hezbollah marks a step toward stability in one of the most contested regions on Earth. Today’s exclusive 24h YEWTA Collection captures the complexities of peace and conflict, turning this historic moment into bold, wearable art—a reminder that while pauses are fleeting, the hope for peace endures.

  • YEWTA

    celebs lookalike

    From stars entering their own doppelgänger events to the endless search for “the perfect copy,” this trend isn’t just funny—it’s a mirror of our obsession with identity, perfection, and validation. Today’s exclusive 24h YEWTA Collection takes this conversation to the next level, turning the bizarre world of lookalikes into a bold fashion statement.

  • YEWTA

    The Border Sprint

    It’s a high-stakes sprint where walls, policies, and red tape collide with human hope and desperation. Borders aren’t just policy lines—they’re battlegrounds of hope and survival. Today’s exclusive 24h YEWTA Collection captures the urgency of this race, turning a global humanitarian crisis into a bold, wearable critique.

  • YEWTA

    Romans Vs AirBnb

    Airbnb’s proposal to bring gladiator-themed stays to the Colosseum sparked international outrage. The plan, complete with luxury features and ‘immersive’ combat reenactments, raised questions about the balance between preserving cultural heritage and commercializing history. Today’s exclusive 24h YEWTA Collection captures this surreal controversy, transforming a modern debate into wearable history.

  • YEWTA

    COMEDIAN: THE $6.2M BANANA

    In a world where art blurs the line between the profound and the absurd, Comedian, Maurizio Cattelan’s duct-taped banana, reignited global conversations about the nature of value and creativity. Alongside this artwork comes something even more surreal—a detailed instruction manual for replacing the banana. This juxtaposition of humor and seriousness inspired today’s exclusive 24h YEWTA Collection, which transforms this moment of cultural satire into bold streetwear. It’s not just about the banana—it’s about how art dares us to question everything.

  • YEWTA

    GRACIAS, RAFA

    Rafael Nadal said goodbye to tennis with the same humility that defined his rise. From being a ‘kid who followed his dreams’ to becoming a 22-time Grand Slam champion, Nadal’s legacy transcends titles—it embodies passion, perseverance, and the power to inspire others to chase their goals. Today’s exclusive 24h YEWTA Collection captures this historic moment, celebrating not just the player, but the dreamer.

  • YEWTA

    Deadly Baby Carrots

    In an ironic twist, the smallest and seemingly most innocent snack turned into a surprising threat. Baby carrots, often synonymous with health, became the unexpected villain after being recalled across the US due to E. coli contamination. Today’s exclusive 24h YEWTA Collection transforms this surreal public health scare into a statement about trust, safety, and the unexpected dangers lurking in the everyday.

  • YEWTA

    Mythic Glamma

    Margret Chola, affectionately known as the ‘Legendary Glamma,’ became a global sensation when her granddaughter, New York-based stylist Diana Kaumba, invited her to play dress-up in a creative project. Today’s exclusive 24h YEWTA Collection honors Glamma’s vibrant legacy, as a simple bonding moment evolved into a movement celebrating intergenerational style and the timeless impact of self-expression.

  • YEWTA

    Tyson vs. Paul

    In a surprising turn of events, influencer Jake Paul defeated boxing icon Mike Tyson in a clash of clout. The fight represented a new era, where digital fame met physical prowess—and won. Today’s exclusive 24h YEWTA Collection celebrates this unforgettable victory with bold graphics that embody the fusion of influencer culture and legendary status.

  • YEWTA

    Zuckerberg & T-Pain

    In a surprising turn of events, tech mogul Mark Zuckerberg joined forces with hip-hop icon T-Pain to create Z Pain, a crunk-inspired band. Their debut—a duet of the 2000s classic ‘Get Low’—was an unexpected tribute to Zuckerberg’s wife that sent the internet into a frenzy. Today’s exclusive 24h YEWTA Collection celebrates this legendary moment with a perfect blend of bling, nostalgia, and meme-worthy fashion.

  • YEWTA

    Extra Tangbao Riders

    In Zhengzhou and Kaifeng, young cyclists fill the streets, pedaling under neon lights in search of the perfect soup dumpling. What began as a late-night snack run has become a movement, with young Chinese embracing cycling as an adventure and social connection. Today’s YEWTA 24h Collection captures the spirit of this ‘dumpling army,’ merging streetwear with the energy of China’s youth-led trend, celebrating the thrill of the ride and the freedom found in a steaming dumpling.

  • YEWTA

    BITCOIN’S NEW RECORDS

    “Bitcoin rockets to a new peak, setting the world of digital currency ablaze.” With the crypto giant climbing to record levels, Bitcoin fever is back and hotter than ever. Investors, thrill-seekers, and skeptics alike are glued to the screen, watching as digital gold makes its mark in financial history. Today’s YEWTA exclusive 24h Collection captures this pivotal moment, blending the energy of Bitcoin’s rise with the thrill of the digital age.

  • YEWTA

    THE SINGLES DAY

    “Singles Day is here: the ultimate celebration of self-love and retail therapy.” Once just for singles, 11.11 has become the world’s largest shopping event. This phenomenon has redefined November 11th, transforming it into a symbol of independence and individuality. Today’s YEWTA 24h Collection embodies this spirit, reminding us that true style starts with self-expression.

  • YEWTA

    THE HUGGING LIMIT

    “Dunedin Airport’s new rule: hugs limited to 3 min”. Yes, you read that right. New Zealand’s airport surprised everyone with a strict hug limit. Designed to keep traffic moving, it’s got people talking globally about love, boundaries, and the art of quick goodbyes. Today’s YEWTA 24h Collection celebrates this twist on public affection—reminding us that the rules only make the hugs that much sweeter.

  • YEWTA

    Not Safe For Soldiers

    “North Korean soldiers unleash their inner voyeur”—and the internet can barely keep up. Deployed in Ukraine on behalf of Russia, 10,000 North Korean troops now have unrestricted internet access for the first time ever, diving headfirst into NSFW territory, browsing the unbrowsable. Today’s YEWTA exclusive 24h Collection captures the tension between control and curiosity, with a dose of irony. Make virtual love, not war.

  • YEWTA

    TRUMP STORMS (ARE) BACK

    Yesterday, everyone was talking about Trump’s victory. That’s why this moment deserves to be captured in today’s exclusive YEWTA 24h Collection. Own a piece of this pivotal moment in history—because this isn’t just politics; it’s part of the American story.

  • YEWTA

    ELECTION DAY

    Election season in the U.S. isn’t just a political event—it’s a full-on cultural phenomenon. And YEWTA is here for it. With debates raging, polls ticking, and drama unfolding by the hour, the elections have become the ultimate spectacle, capturing attention worldwide. Inspired by the chaos, the hype, and the “Did that just happen?” moments, YEWTA’s latest drop is a nod to the wild ride that is American democracy.

  • YEWTA

    BRAT

    “Brat” just took the crown as Collins Dictionary’s Word of the Year 2024. Redefined as “confident, independent, and unapologetically hedonistic,” the word has exploded beyond Charli XCX’s iconic album, turning into a full-blown cultural wave. It’s not just a chart-topping hit—it’s a whole attitude, a way of life, a movement. “Brat summer” may be behind us, but the spirit lives on, and people everywhere are leaning into the brat mindset: bold, fearless, and unfiltered. That’s exactly why “brat” is today’s YEWTA 24h Collection of the Day. Own a piece of the moment, because this isn’t just a word—it’s a revolution.

Yesterday everyone was talking about:

The Meme Wear Company